A solid branding strategy can boost your reputation

When you go to a Garage Sale you expect to get deals, imperfections, and even slight damages that require repairs. The signs promoting Garage sales are your first indicator of this. Now imagine the sign was cohesive, clean, and had a logo that was also on a Facebook page, website, or ad in a local paper. Suddenly your expectations of this Garage Sale went from cheap and cheerful, to high-end vintage quality finds. You would easily pay a dollar more for each item if the ambiance was set early in motion. That extra dollar would add up by the end of the day. Enough to cover the cost of copies and to pocket the remainder. The same principle applies to your business. If you don’t have branding in place, you are missing out on amplifying your brand. Not only will it boost your reputation for service and quality, but it would also increase your revenue and margins. Don’t leave money on the table. Consider the cost of a branding strategy and recognize the value of it long-term.

Book a consult with Lauren here. She has nearly 10 years of experience and has seen the
evolution of branding and social media.

Guest Blogger:

Ofra Nissani
Business Coach/Advisor
Coachmybusiness.ca